Businesses and brands that only receive one or two stars on websites like Yelp or Google risk losing 86% of their prospects.
Online reputation management is an area of digital marketing that should be taken seriously. Unfortunately, all it takes is one dissatisfied customer to negatively impact your brand’s online reputation.
A good online reputation can improve your bottom line.
- Nearly 95% of shoppers read online reviews before making a purchase – Spiegel Research Center
- 72% of customers don’t take action until they have read reviews – Testimonial Engine
- Given two products with similar ratings, consumers are more likely to buy the product with more reviews. –Bazaarvoice
